About MastersFit
Built by someone who needed it.
MastersFit comes from decades of training, a few hard-earned setbacks, and 35 years of building software. It's the fitness app its founder always wished existed.
Our Founder
Rich is a 64-year-old husband, father, and lifelong fitness enthusiast who has spent decades training with free weights, calisthenics, CrossFit, and nearly every fitness app available.
Along the way he's faced major setbacks — from a torn rotator cuff and bicep tendon in 2014 to double knee replacements in 2024 — experiences that gave him firsthand insight into the challenges of staying fit as you age, and the limitations of most fitness apps in addressing those needs.
With more than 35 years in the technology industry, Rich is an accomplished entrepreneur who has brought dozens of commercial software products to market. He is a co-founder and operating partner at Conrad Labs, an AI software services firm known for delivering complex, high-quality solutions.
By combining his lifelong passion for fitness with his deep software experience — and the engineering team at Conrad Labs behind him — MastersFit is being built to become the go-to fitness app for adults 40+ who refuse to slow down.
The MastersFit Pull-Up Challenge
Can you beat Rich's pull-ups?
Do more than him — by the standards below — and earn a free subscription. No kipping. No excuses.
set by Rich, age 64
The Standards Beat this
- Men 40+: 21+ pull-ups
- Men under 40: 25+ pull-ups
- Women 40+: 12+ pull-ups
- Women under 40: 15+ pull-ups
Pull-Up Rules
- Grip: overhand only — no chin-ups or neutral grip
- Chin: must clear the bar on every rep
- Bottom: elbow lockout — natural extension
- Form: no kipping or swinging (butterfly pull-ups don't count)
- Pausing: OK, but a hand stays on the bar and feet stay off the ground
Equipment
- Not allowed: lifting straps, band assists, or anything wrapped around the bar
- Allowed: chalk, gloves, wrist straps, and belts
- Feet: any position, as long as the movement isn't assisted
Be first through the door.
Train smarter for the years ahead. MastersFit is coming soon to iPhone and Android — join the early-access list and we'll email you the moment it's live.
You're on the list.
We'll email you the moment MastersFit goes live. Want a head start? Follow the build on Instagram.