About MastersFit
Built by someone who needed it.
MastersFit comes from decades of training, a few hard-earned setbacks, and 40 years of building software. It's the fitness app its founder always wished existed.
Our Founder
Rich is a 64-year-old husband, father, lifelong fitness enthusiast, and technology executive who has spent decades training with free weights, calisthenics, CrossFit, and just about every type of fitness app along the way.
He has also had his share of setbacks. In 2014, a torn rotator cuff and bicep tendon required surgery and rehab. In 2024, he had both knees replaced. Those experiences gave him firsthand insight into how much harder it can be to stay fit, train intelligently, and keep making progress as you age.
During rehab from his knee replacements, Rich began using AI to help build weekly workouts around his goals, equipment, fitness level, and physical limitations. The workouts were excellent, but the process of generating them, tracking progress, and logging results was cumbersome.
That became the starting point for MastersFit.
Rich has 40 years of experience in the technology industry and has helped build and bring dozens of commercial software products to market. He is also a co-founder and operating partner at Conrad Labs, an AI software services firm.
MastersFit brings together two things he knows well: fitness and software. The goal is simple — build a better fitness app for adults 40+, whether they're taking their first walk in years or still chasing PRs.
Train with us.
Train smarter for the years ahead. MastersFit is available now on iPhone and Android — download it free and build your first plan today.
